OBS – Tech Content

OBJECTIVE

Orange Business Services is a global telecommunications operator and IT services company. Their overall objective is to raise the profile of their business on the African continent to position their spokespeople as thought leaders and support their sales strategy in the region.

IMPLEMENTATION

Given the nature of their business, the client needs technical content to be created, rather than the run of the mill press release. The agency works on thought leadership pieces focusing on trends, challenges, and innovations, related to telecommunications and IT – an ever-evolving industry.

RESULTS

  • Thus far, the agency has created written, audio and video content with the client, looking at all elements of digital transformation, including: big data, 5G, the Internet of Things, Fintech, SD-Wan, Hybrid Networks, Cyber Security, and Blockchain, to name a few.
  • These have been featured in top tier business and tech publications like ITWeb and ITWeb Africa, Business Day, Tech Central, Brainstorm, My Broadband, The Nigerian Voice, and Cape Argus.

greg@lionswing.co.za
+27-11-888-9816