La Prairie – Skin Caviar

OBJECTIVE

Luxury skincare brand La Prairie launched a new product to their Skin Caviar collection and the agency was tasked with conceptualizing a launch event, to create awareness around the product within top tier media and bloggers.

IMPLEMENTATION

With the assistance of an event team and the La Prairie Visual Merchandiser, the agency arranged the launch event using an art gallery set up. The LWBC team managed the set up, media liaison, photography, media launch and VIP mini event, which took place after the official media launch. The principles of design and art are built on the concepts of balance, proportion, unity – this was what the team had to communicate effectively at the launch.

Various art works of the product, the ingredients and the packaging were displayed as an art exhibition. Everything from the layout to the food communicated luxury and the art of caviar, playing on different design aspects and textures.

The media each walked away with a product. The LWBC team assisted in the dissemination of the product information and select products to the media who were unable to attend.

RESULTS

  • 12 key media in attendance
  • 22 influencers in attendance at the VIP event
  • 14 publicity hits
  • 1 double page spread in an online trade magazine

greg@lionswing.co.za
+27-11-888-9816