Hendrick’s Gin

OBJECTIVE

To find creative ways of marketing the Hendrick’s Gin Secret Order Gift Pack, launched in time for the festive season.

IMPLEMENTATION

With the help of the agency, House and Leisure partnered up with Hendrick’s Gin on a ‘Mad Hatter’s Table’ content series, where the publication provided readers with delicious, bespoke gin recipes using Hendrick’s Gin. This worked well with the unusual and curious nature of the brand, and the Secret Order gift pack.

The series consisted of an integrated campaign roll out including print, digital content and social media marketing. Hendrick’s Gin elements were used on the set of the shoot, with models dressed as characters from the famous tale – such as the Mad Hatter, the Queen of Hearts, and the White Rabbit. Each character was photographed sipping on a bespoke Hendrick’s cocktail, created specifically for them.

LWBC briefed and managed the photographer, videographer and mixologist in order to create the cocktails, and have them shot and filmed for the campaign. The LWBC team were on site managing the shoot to ensure that it captured the curious nature of the brand.

RESULTS

  • 2-page feature in publication
  • 4 online articles
  • 4 Instagram posts
  • 4 Facebook posts

greg@lionswing.co.za
+27-11-888-9816