To raise brand awareness and create talkability amongst key media, bloggers and influencers.
In line with the unusual nature of Hendrick’s Gin, the agency came up with the idea of hosting a summer launch party with a Ginbeldon theme (yes, derived from Wimbledon).
The agency managed invitations, assisted the events team with set up on the day, and suggested and managed the photo area/interactive brand wall and fun activities and games for guests. The team also briefed and managed the photographer and videographer.
Social media posting (managed by the LWBC team) was a big part of the Ginbledon campaign and the official video and social media posts generated good traction and growth for the social media platforms.
- 264 guests in attendance
- 27 tagged Instagram posts
- 24 tagged Twitter posts