Hendrick’s Gin

OBJECTIVE

To raise brand awareness and create talkability amongst key media, bloggers and influencers.

IMPLEMENTATION

In line with the unusual nature of Hendrick’s Gin, the agency came up with the idea of hosting a summer launch party with a Ginbeldon theme (yes, derived from Wimbledon).

The agency managed invitations, assisted the events team with set up on the day, and suggested and managed the photo area/interactive brand wall and fun activities and games for guests.  The team also briefed and managed the photographer and videographer.

Social media posting (managed by the LWBC team) was a big part of the Ginbledon campaign and the official video and social media posts generated good traction and growth for the social media platforms.

RESULTS

  • 264 guests in attendance
  • 27 tagged Instagram posts
  • 24 tagged Twitter posts

greg@lionswing.co.za
+27-11-888-9816